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| Shopping Cart |
A high quality shopping cart offering secure, proven, robust, web-based commerce (Microsoft ASP.NET and Microsoft SQL Server based).
The Shopping Cart is easily managed by an easy to use administration web site which includes content management capabilities for your store (for instance, you can have an unlimited number of HTML pages, news items, image galleries, etc).
The store platform supports all types of products (e.g. clothing, auto parts, furniture, software, art, music, books, eyewear, jewelry, catalog sites (can turn off buy buttons), etc...)
Please Note: We do not offer "cookie-cut" web sites created from design templates. Instead, we work closely with you to create a highly customised and creative Web Site Design that will differentiate your business from your competitors, and effectively convey your unique online business values & strengths. Get an Online Quote on a shopping cart today and start accepting orders online!
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| New Features - top |
Support for PayPal's Direct API WebSite Payments Pro (integrated real-time card processing...finally, they have seen the light!). No more sending customers to the PayPal site where they can get lost and not return to your store! (coming in July '05)
- Excel Bulk Product Import
- Integration with UPS WorldShip (coming in July '05)
- Management of Language Strings now via Admin Site/Excel Files Upload & Import
- Google Xml Site Maps Supported: a direct Google search engine submission method sanctioned by Google
- Store site can support dynamic run-time language switching. Customer can select store language at run-time
- Store developer/admin has full control over all store site strings used (e.g. prompt used for SKU, Product, Color, Size, etc...)
- Multiple images per product (product image galleries, integrated within product pages)
- Change product images per product with color selection, and color swatches supported
- Multiple ship-to address per order
- XML/XSL rendering engine (developer defined home page, category, section, manufacturer, and product page format layouts)
- User defined skin replacement tokens, topic tokens, AppConfig tokens, etc. (e.g. skin regex token parser)
- Drop Shipping: assign products to vendors to facilitate drop-shipping
- Easy customer re-order of prior orders
- RTShipping carriers can vary by Domestic/International shipping address
- Gift Card Support (coming in July '05)
- Restrict product quantities to preset values (e.g. 5, 10, 15, 20, 25, ...)
- Each product can have a minimum quantity that must be ordered (e.g. 10)
- Recurring products can have varying intervals (days, weeks, months, years)
- Multiple ship-to addresses per order
- Expanded customer address book capability
- Automatic product image watermarking can be enabled
- Micropayments, Customer can put money in an account, and then purchase against it, add to their balance, etc. Some sites call this a "purse" from which a customer can purchase against.
- Multiple billing/shipping addresses per customer (similar to Amazon.com style checkout)
- Recurring orders (e.g. for autoship products, monthly subscription fees, monthly service type products, etc)
- Mini-Cart display, so add to cart action leaves user on same page, and updates mini-cart display in left or right column of page
- Customer Subscriptions for protected content
- Password Protected HTML Pages (password protected topics)
- Text options on products (e.g. require initials for monogrammed products, require text name for product customization, etc)
- Support for 2 sizes on a product variant, along with the color (e.g. color list, size1 list, size2 list). All color/size site "prompts" can be customized in admin site.
- Support for ShipRush Server System (ShipRush server is a 3rd party product)
- Affiliate sign-up/account pages provided in store and admin site
- Web form controls can now be used within skin design!
- Preliminary XML/XSL 2-pass page rendering engine
- Treeview navigational support for skins and admin site
- Improved admin skins (much improved frame sizing & scrolling)
- Improved admin order display screens (MUCH less scrolling)
- Support for intermediate protected product download pages
- Additional category display formats: Table Order, One Line Condensed Table, Simple Product List
- Support for paging/sorting of category products by sku, price, display order, name
- Improved skinning engine and class structure
- Integrated .NET FormsAuthentication
- Web server farm support added
- FAST SQL option on queries (can increase query performance by 100%)
- Support for E-Checks (Authorize.net and Itransact gateways)
- Improved cart shipping calculation verifications (on checkout, if customer changes address, store will re-calc real-time rates, etc)
- New Customer class for centralized customer session management
- Can set a minimum order total threshold for proceed to checkout
- Additional left-column category & section navigational element formats
- Skins tags can turn on/off of left/right cols and JS Menu etc for site performance optimization
- Order options supported (e.g. gift wapping, ship in unmarked box, etc). Each order option can have a fee associated with it
- Payfuse, ITransact & Micropay gateways added
- Support for storing various passwords in Windows Registry for Increased Security
- International Real-Time Shipping Rates
- Tax can be applied to shipping costs
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| Capacity Features - top |
- Unlimited Number of Products: You can have as many products as you need. Some larger stores have had over 30,000 products in their database
- Unlimited Number Categories & Departments: We do not limit the number of items in the database.
- Categories and Departments can also be nested to any level desired (e.g. sub-categories, sub-departments)
- XML Product Import (Bulk Load of Products into DB)
- Sample XML import code provided
- Sample Excel to XML code provided
- Order Export to XML
- Customer Export to XML
- Customer e-mail lists to XML (i.e. produce list of all registered customer e-mails for your mailing manager)
- Paged browsing for categories and sections: Keeps page size small, and optimizes user experience. Customers also have the option to "view all" on any page
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| Site Design & Organisational Features - top |
- Skin Based UI Customization: Store site styles and web design can be completely customized by external HTML skin template and style sheets. See some of our client sites in our portfolio to see how different each store can look
- Real-Time skin changing based on URL/invocation/affiliate id
- You can link to the cart "pages" from your existing site pages, or use the storefront to run your entire site
- Sections (Departments) Supported for Cross-Browsing (important!): A critical feature for professional web stores, which allows your customers to find products via a cross-matrix browse (e.g. An product can be in the shoe category, but also be assigned to the women's or men's department!)
- Product & Site Photo Galleries: Create photo galleries of products, activities or other important corporate or store fun events. Showing prospective customers more than just a "store facade" is VITAL in creating brand loyalty
- Customer address book
- Simple 2 page checkout for first time customers (customers don't get lost by an endless series of checkout pages)
- 2-CLICK checkout for returning customers (we can't have 1-click checkout because Amazon.com already claims that)
- Recent Products Page
- "Best Sellers" Products Page
- Customer "wish list" supported (persists over visits)
- Shopping cart can persist over visits
- Shopping cart can be told to age in N days
- Unlimited number of "topic" pages. Topics can contain any HTML desired. Uploadable Topics (staff, about, copyright, contact page, etc): All content pages are now stored and managed via the administration site, allowing easy online modification by store administrators
- Built in support for the most common display formats: grid, table expanded, table condensed, simple form, right variant bars, and you can completely customize the product pages by altering the output code HTML
- Support for Informational Catalog Only Sites: A simple configuration setting removes all "buy" buttons from the site, in effect turning your site into an informational site, still complete with categories, subcategories, sections, product info, product photos, etc
- Store News Items Supported (editable via Admin Site): Add real-time news announcements, and items to the site. Inform customers about important new items, or promotions
- Password protected topic (html content) pages
- Order options supported (e.g. gift wrapping, ship in unmarked box, etc). Each order option can have a fee associated with it
- Order notes can be entered by customer
- Size/Color product options can be renamed to anything you want
- Category, Department, and Manufacturer "names" can be renamed
- Shopping "cart" can be renamed (e.g. Shopping Bag)
- Administrator controlled product paging supported in categories and departments
- Add page header/footer HTML blocks to cart, and all checkout, and order confirmation pages, to provide special notes/text specific to your store or business
- Can require customer to agree to Terms and Conditions block (user defined) before proceeding with payment
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| Product Features - top |
- Support for simple products (e.g. a book) or products with variants
- Product Variants allow different prices (e.g. VHS version, or DVD version, etc). Each variant can have a separate SKU modifier, and price, description, etc
- Support for product sizes & colors
- Sizes & Colors options can adjust product price
- Support for sale prices
- Product Descriptions can include HTML formatting: We know that having complete control over each product description is important, and no two products are alike. You can use the administration site to enter product descriptions, or even link to fully custom external product description HTML files. Additionally, each product can have an inline or pop-up "specifications" window, providing more detail to the customer, without distracting them from making a purchase
- Related Products: Entice additional sales by listing related products/accessories on each product page
- You can turn off buy buttons of on an individual product basis or site wide to make an informational / catalog site
- Product prices can be set to "Call for Price'
- Product prices can be hidden until product added to cart
- Products can require that other products are added to the cart (e.g. Product X requires Product Y)
- Support for Kits (build to order products). Kits can have dynamic pricing and component selection (e.g. build your own PC) and more specification as to what items can be added, whether they are required, etc... Kit Items cannot be ordered separately
- Support for Packs. A pack is a product with a fixed price that can hold up to N other arbitrary products. When the pack is full, it can be added to the cart and purchased. Pack items are products themselves, which could be ordered separately
- Password Protected Products: Only allow registered customers to view certain portions of your store, expands capability of Customer Levels even further
- Inventory Tracking: Out of stock items can still be ordered, but are shown back-ordered
- Advanced inventory tracking (by product, variant, color, and size)
- Show inventory status on product page to customer (optional)
- Product Photos: All products can have three photos: icon, medium, large
- Categories & sections can also have icon and medium photos
- Products can be linked to photo galleries
- Support for subscription products. Each product can add N months to a customer subscription. Administration control panel allows override of subscription expiration date
- Downloadable Products Supported
- External Product HTML description files supported (e.g. product descriptions can be stored in external HTML files)
- External Product Specifications/Details Supported (e.g. product "specs" can be stored in external PDF or HTML file, and linked into product page)
- Text options on products (e.g. require initials for monogrammed products, require text name for product customization, etc)
- Hide products, categories or departments (publish or un-publish capability)
- Products can be marked taxable or tax-exempt
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| Operational Features - top |
- Manage your store via easy to use Administration control panel web site
- Once installed, all operational store tasks can be performed via the web based control panel
- You can configure products, prices, etc all from this administration site
- Online store manual
- You do not need to understand SQL databases, etc to use your storefront
- Unlimited HTML content pages (topics)
- Integrated Product Search
- Advanced Product Search Page (by category, section, price range, sku, etc)
- QuickBooks Export
- Customer Service Web Administration: Comprehensive administrative reports, including revenue trends & graphs, visitor trends & graphs, customer order percentages, affiliate revenue reports, tax reports, etc. You can also search for order by almost any criteria to assist with customer support calls
- Administration Customer, order, traffic, reports (yes, and graphical!):
- Tax Reports by Month/State
- Affiliate Revenue Reports by Month/State
- Total Customers by Date/Trend
- Customer to Purchase Stats (% of visitors that convert, etc)
- Visitor Trends (actual customer trends). An example of one customer report is shown below:

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| Product Rating, Reviews & Polls Features - top |
- Product Ratings & Reviews
- User Polls (find out what your customers are thinking!)
- Customers can review & rate products (if enabled)
- Administrator can moderate comments
- Filth checking provided on comment entry
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| Customer Management Features - top |
- Sale Prices Supported
- Customer levels (e.g. retail/wholesale, or silver/gold/platinum, or member/non-member, etc). You can name the levels anything you want, assign customers to each level, and set pricing for each level down to the individual product
- Customer Levels can have discounts applied (e.g. CUSTOMER LEVEL X gets 10% discount)
- Quantity discounts supported by dollar amount, percent discount
- Built In Customer Mailing Manager: Send e-mails or HTML newsletters to registered customers. Design your newsletter in FrontPage or DreamWeaver and send to registered customers, or send to only customer with orders
- Customer can define multiple billing/shipping addresses and select during checkout
- Remember me option for returning users
- Order History Pages: Customers can get their prior order histories, check order status, etc all online
- Shopping Cart items can persist over time (even months if desired). Great for return customers, who later wanted to order a product, but forgot which one they wanted
- Customer can view all their prior orders
- Administrators can edit customer profiles, delete customers, update their address books, billing information, etc.
- Administrator can edit/enter service notes visible by customer regarding order status, special notes, etc
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| Transaction Features - top |
- Accept Credit Cards in Real Time: Cards can be processed & verified in real-time, or you can delay processing until a later time
- Integrated with your own merchant account
- Store can be set to authorize only, or auth-capture credit card mode. You can then capture payment at shipment if desired
- Built in PayPal Support
- Support for recurring orders/payments (auto-ship products)
- Automated tax calculation by state (and zip optionally)
- Products can be marked taxable or tax-exempt
- Support for CVV2 (credit card security code) entry and checking (fraud prevention)
- Credit card numbers never displayed on site, but remembered for user in an encrypted state (shown as ****1111 on site) (You can disable storing of credit card #'s in the db if desired)
- Set a minimum order total threshold for proceed to checkout
- Administration control panel supports void, capture, and refund
- Manual gateway supported for those who want to charge the credit cards offline or via your existing POS system
- Accept order payments via:
- Credit Cards
- Purchase Orders
- eChecks (Authorize.Net and ITransact gateways only)
- PayPal
- PayPal Direct API WebSite Payments PRO (ML Version, coming by early July)
- Request for Quote
- Micropayments (i.e. Purse or Wallet)
- Gift Cards (coming soon)
- Support for the following payment gateways:
- Authorize.net (AIM) (recommended)
- Verisign PayFlow PRO (recommended)
- 2Checkout (not recommended. Their gateway interface structure is not preferred, and they took 45 days to respond to our support request e-mail!)
- Cybersource (can be very VERY! difficult to install)
- EFSNet
- eProcessingNetwork
- IonGate (probably obsolete now)
- ITransact
- LinkPoint (can be very difficult to install again)
- MANUAL GATEWAY (collect credit card info only for offline processing)
- MerchantAnywhere
- NetBilling
- Paymentech
- PayFuse
- PayJunction
- PayPal (beware of very high fraud rates!)
- Tellus
- TransactionCentral
- Worldpay Junior
- YourPay (again, not recommended, extremely poor customer service)
- Other Gateways can be added (contact support)
Support for Verified By Visa/MasterCard Secure initiatives. Now, you can have the same fraud protection available to all retail stores. Eliminate your fraud liability. Guaranteed Payments. Reduce chargebacks by up to 70%. These authentication initiatives make Internet commerce safe and secure, for both buyers and sellers. Integrates directly with your Authorize.net or Verisign payment gateway. Integration is seamless into the storefront for merchants, and easy to use for consumers.
Please Note: Support for these initiatives will be required by credit card companies of all shopping cart systems in 2005.
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| Notification Features - top |
- Order receipts automatically e-mailed to customer
- Customizable Receipt Formats: Customize the format and layout of your store receipts by using a simple HTML template
- E-mail notification sent to store Administrator when new order arrives
- Cell-Phone SMS Messages sent to store Administrator when new order arrives. Stop wondering how your site is doing while you are at the gym, at lunch or on vacation...don't miss that big next-day shipping order again! You can even customize notifications with an order amount threshold, if you only want to be notified when an order exceeds a certain dollar amount
- "Order Has Shipped" e-mail notifications sent to customers with tracking numbers
- "Order Has Download Items" e-mail notifications sent to customers for orders with download components. This e-mail can be sent on time of payment clearance or delayed
- Delayed Downloads (gives you time to verify buyer before sending download files)
- E-Mail Product To A Friend: Product pages can be e-mailed to friends by site visitors
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| Coupon Features - top |
- Coupons & Specials: Supports Coupon codes or other discount/special offers that you may want to be able to provide to customers, including "% off", "dollar discounts", "free shipping", etc.
- Coupons can require a certain product in the cart, or a product from a specified category/department or manufacturer
- Coupons can be set to expire on specified date
- Coupons can be set to Use Once, Use Once Per Customer, Use N Times, etc
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| Shipping Features - top |
- Calculate shipping by:
- Fixed Rates
- By Order Total
- By Order Weight
- By Order Weight By Zone (by zipcode)
- Per Item (each product has a specified shipping cost)
- Using Real Time Rates for FedEx, UPS, USPS and DHL (live accurate real-time rate lookup)
- Set All Orders to have Free Shipping
- Add optional extra "Shipping & Handling" fee to all orders
- Support for drop shippers via warehouse e-mail notification. Helpful for drop-shippers.
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| Affiliate Features - top |
- Affiliates Supported (tracked all the way to orders, with reports)
- Full support is given for setting up, marketing & affiliate partner sites
- Leads (Visitors) and Sales resulting from affiliates are fully tracked
- Run reports to see visitors and sales by affiliate by date
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| Performance Features - top |
- High performance asp.net architecture
- Built in data caching (optional)
- Server farm compatible (session management)
- Replicated DB support (schema is compatible)
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| Search Engine Features - top |
- Static Product & Category Pages: Designed to allow search engines to fully crawl and index EVERY product & category page in your store. This can have a dramatic increase in site traffic from search engines.
- Auto-Generate Search Tags for Each Product Page: Each product can have special keywords defined for it, and they will be inserted into the proper Search Engine Meta-Tags on the page, so when the page is indexed, it has the highest possible ranking in the search engine.
- Page title, description, and keywords can be specified for each individual category, department and product pages to maximize the ranking of each individual product in your store
- Froogle Data Feed Support (Froogle is a registered trademark of Google Inc)
- PriceGrabber Data Feed Support
- Show affiliate & search engine referrer on orders in admin site
- Search engine referrer tracked through to orders
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| Support Features - top |
- Free email tech support for 3 months
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| International Features - top |
- Support for non U.S. locales (e.g. en-GB, sv-SE, etc). Support for foreign date-time formats (non US locales)
- Currency display, product prices, etc adjusted to specified locale
- Support for multiple languages at run-time. Start reaching a global market, to maximize your web site reach and sales. English language pack included. Other Language Packs Extra.
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| Security Features - top |
- Supports SSL Encryption for secure ordering. Cart automatically switches into secure mode appropriately. Supports any brand SSL certificate. (Contact your hosting company for certificates). Dedicated SSL certificate required.
- IP Address Tracking: For safety and auditing, IP addresses are logged.
- Database Encryption For Card Numbers
- Secured password protected Store Administrator Control Panel
- Can store encryption keys in Windows Registry or Machine.config file
- Integrated .net security roles and support
- Independent Security Audit Performed. Assessment included checks for:
- Secure Coding Practices and Encryption
- Validating Parameter length that could lead to a Buffer Overflow
- Various Buffer Overflows
- Cookie manipulation / Cookie Poisoning
- SQL Injections
- Cross Site Scripting
- Mis-Configured Servers
- Man In The Middle Attacks using a Web Proxy
- SSL Version Hacking
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| System Requirements - top |
- Windows NT Server 2000 or 2003, or Windows XP Professional. It can run on Windows XP Home, but that is not recommended, and not supported.
- Microsoft IE Browser v5.0+ for administration site. Browser compatibility for store sites is any 4.0+ browser.
- Microsoft .net framework 1.1 (free from Microsoft, if not using hosting company server). Asp.net 2.0 will be supported shortly.
- Databases Supported:
- Microsoft SQL Server 7
- Microsoft SQL Server 2000
- Microsoft SQL Server 2005
- Microsoft MSDE (free SQL Server)
- Microsoft SQL Server 2005 Express (new version of free SQL Server)
- Microsoft Visual Studio 2003/2005 (Required for developers to edit code. Not required to deploy or run the storefront.)
- Can be installed on dedicated or shared server.
- Compatible with most Windows NT hosting companies.
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